Books Writers Should Read—5. APE: How To Publish A Book by Guy Kawasaki and Shawn Welch

Authors planning on going into self-publishing will learn all of the nitty gritty details about writing, editing, and producing your own book in APE. Authors Guy Kawasaki and Shawn Welch cover how self-publishers need to be an author, publisher, and entrepreneur in order to help their book have success. You will learn all of the useful programs and marketing tools available to put your book out there, especially if you plan to create ebooks. Writers can avoid the self-published look, learn about guerilla marketing, and utilize inDesign after studying the information provided in APE.

The writing process-so it begins

  • “A book should be an end, not a means to an end. Even if no one reads your book, you can write it for the sake of writing it.”
  • “Unless you’re already a successful author or a huge celebrity, control of your book is an illusion when you’re working with a traditional publisher. When you self-publish a book, you control what’s in it, how long it is, and how it looks.”
  • “First, rejection doesn’t necessarily mean your book is good. Second, rejection doesn’t necessarily mean you should give up.”
  • “Every author doubts himself. The issue isn’t whether you doubt yourself but whether you let doubt prevent you from finishing your book.”
  • “The key to writing is the willingness to grind, polish, and perfect your manuscript under lousy circumstances.”
  • “A high-quality book requires extensive testing and copyediting. You can get these processes done without a traditional publisher, but you cannot eliminate them.”
  • “The self-edited author is as foolish as the self-medicated patient.”
  • “No matter how well-designed or marketed, your book has to deliver. It’s the content that counts.”
  • “Metaphors and similes beat the crap out of adjectives and adverbs, so use them when you can.”
  • “The whole point of self-publishing is to produce a book faster, better, and cheaper than a traditional publisher.”
  • “People look at faces and make instant judgments about likeability, trustworthiness, and credibility. Think of your book’s cover as its face. People make the same decisions based on it.”
  • “A cover is a window into the soul of your book.”

To learn more about the self-publishing world, check out Keep an eye out for my post tomorrow, where I will share the final book in the Books Writers Should Read blog series.

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